Females make up 19% of visitors.

Active APMF readers are a mature sample in terms of age, with 15% in the age group 20 to 30, ages 31 to 40 (20%), ages 41 to 50 (28%) 50 to 60 (32%), and Over 60 (5%).

They are also a highly educated group in the sense of formal educational qualifications with 20% holding a Doctorate degree, 24% a Masters degree, and 39% a degree or diploma.

Sixteen percent earn over $100,000 US per year, (5% over $150,000), $50 to 100,000 US (38%), and $20 to 40,000 US (31%).

Fifty percent occupy management positions, Professional/Technical positions (29%), and Administrative positions (3%). 7% are undergoing full time education, 4% are retired, and 2% unemployed. In terms of functional areas, most are involved in Strategic or General management (36%), followed by Finance and Accounting (21%), Marketing/Advertising/PR (12%), Human Resources/Training (9%), Production (7%), and Sales (3%).

A wide range of industry sectors are represented, the main ones being Education (21%), Management or Business Consulting (17%) and Banking and Finance (12%). These were followed, in order, by Manufacturing, Food and Beverage, Government/Public Sector, Information Technology, Transport/Shipping and Travel/Tourism/Hospitality (all from 5 to 10%). Other industry sectors represented were Agriculture/Fishing and Forestry, Trading/Retail, and Health.

Who gains the most from membership with the APMF?

The APMF is a specialist site with a focused readership. Not all will find our readership profile syenergetic, but for those who are targeting specific groups this APMF membership is highly cost-effective

APMF Membership is most suitable for:

• Related Web Sites
  (Asian business management services or news, international business, business travel, research services, business-related products, marketing services etc.)
• Management and business news publishing companies targeted at senior management
• Publishers of Asian business and international business publications
• Publishers of Academic management, marketing and finance journals
• International or business class taregted travel and tourism related companies
• Companies offering Research tools, software, and information
• International business financial services
• Strategic business consultants
• Human Resource Consultancies
• Management, professional training and education providers including universities and colleges
• Senior and middle management professional recruiters
• Educational recruiters
• Investment services

What are the benefits of exposure on the APMF?

The APMF is not a "high-traffic" portal or generalist site. Our strength is in a validated niche and high-prospect readership. We publish a list of corporate internets that access the forum more than twice a week, updated monthly. If this corresponds with one of your market niches, membership should be a consideration.

The benefits are:

• Targeted exposure to a high-level readership with responsibilities for Asian markets, business, and management
• Personal recommendation by the editors - not just an anonymous advertiser who is there on the basis of payment alone.
• Being one of a select group of advertisers rather than competing with many other ads on the page
• Integrated Content increases credibility and demonstrates "product-in-use"

What are the benefits and costs?

These are outlined on our Membership information page.

Integrated Content

Options are available for your content, services or products become "integrated" within the site, a good past example being the Asian business articles section on behalf of MCB University Press, and Emerald Intelligence and Full Text.

Integrated content works for both readers and advertisers. For readers, your offerings are presented within a timely and relevant context, integrated within the very content itself, providing examples of "product-in-use".

Integrated Content involves original and on-going content creation on our part, and varies according to the extent of the work and the nature of your product/service. As a guideline, integrated content rates vary from $5,000 US to $20,000 US per annum at present. Intelligent linking provides your information in a more contextualized and credible way, with higher consequent click-throughs and much improved branding and awareness building. Integrated Content promotion is recommended for high-value services and repeat purchase products. Minimum period for integrated content promotion is usually 6 months plus a two week period for initial set-up.

Enquiries can be directed to Mrs Chiyo Hyiuki in the first instance at abs-enq@apmforum.com