Conference Announcement: Sixth Annual World Business Conference, South Korea, July 23rd to 27th 1997

28th April 1997

Only a very serious commitee could have developed such a long title for the Sixth Annual World Business Congress to be held in Chonju City, South Korea, entitled:

Enhancing Global Business Knowledge through Business, Government and Academic Community Interface: Surviving Change in the International Business Environmrnt by Developing Dynamic Business Strategies and Policies.

Nevertheless, a smorgasboard of extremely relevant topics that must have great appeal to the APMF community, including (among very many others):

• Global Competitiveness and Technological Innovations
• Global Industrial and Commercial Policy
• Global Executive Training,
• Business Consulting and Distance Education Programs,
• Comparative Management and Marketing Systems
• International Business in Greater China
• Asia Pacific Business
• Global Human Resource Management Issues
• Global Business Education in the Information Age
• Cross-Cultural/National Consumer Behaviour
• Global Product Development and Brand Management
• Organizational Behaviour and Business Policy in an International Setting
• Multi-National Management
• Global Business Using the Internet and World Wide Web

States the blurb....

The congress is designed to offer an excellent opportunity to meet people from around the world to share and discuss ideas and issues relating to changes and developments taking place in the global business theory and practice, and update and increase the understanding of business practices among the triad organizations of Europe, Americas and Asia-Pacific, as well as their trading relationships with others. In this congress, a special emphasis will be placed on business development issues pertaining to the Asia-Pacific region of the globe.

Sponsored by the International Management Development Association, the Chollabuk-Do Provincial Government and the Korean Marketing Association, more details can be obtained from:

The Executive Secretary,
International Management Development Association
PO Box 216
Hummelstown, Pennsylvania 17036, USA

Tel +1 (717) 566-3054
Fax +1 (717) 566-1191

Now,.... if only we could transform all this talk into action! ..(Eds)