document.writeln('Building a Brand and Losing Your Shirt: ');
document.writeln('In Asian countries where competition, individual achievement and standing out from the rest are not among the most important values, there are typically few well known brands. Still, Asian marketers have always understood the need to persuade and compete in their advertising messages. ');
document.writeln('[ Mar 3 ]
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document.writeln('Being Asian - a competitive branding advantage: ');
document.writeln('Finally, \'Asian\' IS \'Global\'. The aggressive, proud, and innovative Asian marketer will make sure of that and courageously break through local conservative assumptions that \'West is Best\'. ');
document.writeln('[ Oct 17 ]
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document.writeln('Brand building stories and lessons from Thailand: ');
document.writeln('Brand Age\'s \'Brand Building and Communication Strategy\' seminar in Bangkok Thailand last week revealed some interesting stories of building brands in Thailand\'s ultra-competitive cell-phone market. ');
document.writeln('[ Jul 23 ]
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document.writeln('Brand Name Vagaries: ');
document.writeln('We all know branding is far more than \"naming\". In fact naming is useless without a branding strategy to back it up. And this humour site certainly focuses on brand name vagaries in a very amusing way. ');
document.writeln('[ Jun 20 ]
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document.writeln('The Top 10 Brands according to the Gospel of Google: ');
document.writeln('It is no surprise that Google, as one of the purer non-commercial indexes of Web content is being used for serious research. This month it added it\'s \'Top 10 Brands\' to it\'s monthly summary of popular Web culture as measured by search queries - the Google Zeitgeist... ');
document.writeln('[ Jun 10 ]
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document.writeln('The Greatest Branding Challenge of All - the War against Terrorism: ');
document.writeln('The greatest branding challenge of all: to sell the United States and its war on terrorism to an increasingly hostile world. ');
document.writeln('[ Mar 20 ]
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