Building a Brand and Losing Your Shirt

In Asian countries where competition, individual achievement and standing out from the rest are not among the most important values, there are typically few well known brands. Still, Asian marketers have always understood the need to persuade and compete in their advertising messages.

Being Asian - a competitive branding advantage

Finally, 'Asian' IS 'Global'. The aggressive, proud, and innovative Asian marketer will make sure of that and courageously break through local conservative assumptions that 'West is Best'.

Brand building stories and lessons from Thailand

Brand Age's 'Brand Building and Communication Strategy' seminar in Bangkok Thailand last week revealed some interesting stories of building brands in Thailand's ultra-competitive cell-phone market.

Brand Name Vagaries

We all know branding is far more than "naming". In fact naming is useless without a branding strategy to back it up. And this humour site certainly focuses on brand name vagaries in a very amusing way.

The Top 10 Brands according to the Gospel of Google

It is no surprise that Google, as one of the purer non-commercial indexes of Web content is being used for serious research. This month it added it's 'Top 10 Brands' to it's monthly summary of popular Web culture as measured by search queries - the Google Zeitgeist...

The Greatest Branding Challenge of All - the War against Terrorism

The greatest branding challenge of all: to sell the United States and its war on terrorism to an increasingly hostile world.

Who put the roo in the stew?

The flying kangaroo is one of the world's best known brands, instantly synonymous with the Australian national carrier Qantas. And the emu, Australia's flightless bird holds up the other side of the Ozzie coat of arms. But a section of the politically-active aboriginal community wants their indigenous fauna back. Knowing the propensity of Roos to jump straight in front of cars on outback roads and emus to trash outdoor dunnys with flaying legs and beaks on a whim, they can hardly be seen as "intellectual property".