May 05, 2002
Turner Broadcasting on why it's bad to go to the dunny during the ads
According to the CEO of Turner Broadcasting, Jamie Kellner, those who skip ads while watching the idiot box are thieves. Thankfully cable subscribers in Thailand have the ads covered up by insipid static screens and muzak that does not change for 4 months, due to a government restriction as part of the agreement with Thai cable TV companies. But for the rest of the world, going to the dunny during the ads is considered a crime by some. Read the full article at Turner Broadcasting on why it's bad to go to the dunny during the ads Posted by Chao Phraya River Rat on May 05, 2002 07:22 AM | Comments (24) March 30, 2002
Retail and Distribution in China. How is it different?
Logistics and distribution in China's burgeoning retail sector is subject to very different factors than in other Asian, or large geographic markets Read the full article at Retail and Distribution in China. How is it different? Posted by Chao Phraya River Rat on March 30, 2002 10:23 PM | Comments (166) March 17, 2002
Thai Airways Little Boo-Boo
Seems the Thailand government - majority owner of Thai International - is not quite as impressed by independent analysis and invaluable insights as THAI itself.... Read the full article at Thai Airways Little Boo-Boo Posted by Chao Phraya River Rat on March 17, 2002 02:53 PM | Comments (93) February 03, 2002
Foreign is hip in Japan
While the movers of global capitalism do lunch, supper and power breakfasts in New York at the WTO gala, globalization continues to influence world society in many and nefarious ways, and marketers need to be on top of it. Read the full article at Foreign is hip in Japan Posted by Chao Phraya River Rat on February 03, 2002 12:08 PM | Comments (178) January 26, 2002
Siam wineries get religion
Wine may well be highly taxed in Thailand, but that is not to stop Thai wineries from exporting their products to countries where a night on the grog isnt going to mean selling your Armani. The brand gurus in this case are using a "Corporate Religion brand development strategy". This one will be an interesting case to follow... Read the full article at Siam wineries get religion Posted by Chao Phraya River Rat on January 26, 2002 02:08 AM | Comments (152) |
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