We all know branding is far more than "naming". In fact naming is useless without a branding strategy to back it up. And this humour site certainly focuses on brand name vagaries in a very amusing way.

Shinola Naming and Branding Awards has judges, categories and a wonderfully tongue in cheek style. Clearly some of those who are paying out good money for a brand name seem to have lost the plot totally.

Amongst the fun, you can learn a lot as well. A quick visit when you are in the mood for a laugh is recommended...