June 10, 2002
The Top 10 Brands according to the Gospel of Google
Search Engine Google is now estimated to account for between 60% and 65% of all US search query results performed on the World Wide Web, with their databases resident not only at their own site at but also the BBC, Earthlink, and Yahoo, among several others. Once their results are integrated into AOL Search in a few months, that market share will increase further. Google is known for the relevancy of their search query returns, while the great majority of competing search engines rely on query returns being based on advertising, paid listings, and 'pay per click. Part of this is due to their 'Page Rank' technology, which ranks pages that are 'cited' by other pages on the WWW, higher in the returns you see when you enter a query. It is no surprise therefore that Google, as one of the purer non-commercial indexes of Web content is being used for serious research. Tomorrow we will be looking at some of these uses through the 'Google Labs' features, but today we will just pass on one of the latest editions to the Google Zeitgeist - a summary of popular culture and preferences based on summated queries to the Google Search Engine. According to the number of queries submitted, Google has determined that the ten most popular brands for April 2002 are -
Asia is represented by Japan's Sony at number 2, (but now a truly international brand). Interesting way to measure brand-related query popularity if not brand exposure, recall or recognition.. Note also the other categories in the Zeitgeist this month like top gaining and declining queries, top political figures, and top queries from selected countries, covering a smorgasboard of tittilating tattle. Keep tuned for more news on how to use Google to identify groups or sets of terms, and other cunning research stunts. |
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kindly put what kind of industry they are and what they are doing thus they reach that level of ranking.Kindly send me, if your company dont mind the different companies that you chose to be the top ten brands about their industry and your criterion in selection.I need it on my brand study.Thanks..my address:061 Rabe Subdivision Tagum City, 8100 Philippines
Posted by: jeff michael uy on July 30, 2003 12:49 PMHi Jeff,
The rankings are provided by Google and the details of methodology that they do provide is all available from the google Zeitgist link already in the original article above.
Posted by: Rat on July 30, 2003 01:26 PMplease specify the method according to which this rating have been made.
Posted by: eklovya on August 4, 2003 06:43 PMeklovva,
You sound like my wife.
please read my previous comment above (July 30th) on methodology and how the brand rankings are derived. You will have to click the link in the original article.
Posted by: Chao Phraya River Rat on August 4, 2003 07:08 PMI suggested its truly big idea.
, :)Great content to find another.
Interesting. Nice to get your information