Copyright and Legal Statement

All material published on the Asia Pacific Management Forum, Asia Market Research dot Com and Branding Asia dot Com is copyright to Orient Pacific Century Sdn Bhd Publishing Division, within all countries bound by the Berne Convention. In some cases, copyright is shared with original authors and columnists or other publishers.

With regard to reproduction of material OPC Publishing follows traditionally accepted guidelines of book and journal publishing copyright as established by the Berne Convention, with some modification for the nature of Web and electronic publishing.

Apart from protecting the intellectual property rights of contributors and authors and the value of OPC Web properties, OPC sees little value in reproducing content multiple times on the Web, as unlike books and physical media, content at a certain URL can be viewed by more than one person at a time and is fully accessible through Web indexes, directories, and Search facilities.

The very soul and nature of the Web, embodied in hyperlinking, allows for quick access to related material anywhere else on the Web. All OPC Web sites reinforce this tradition by linking aggressively to external pages where original, more detailed or authoritative information is available. We encourage external sites to link to our own pages when the reverse occurs. We also keep our pages simple and fast loading with a minimum of clutter and only highly relevant links. This is what makes the Web, as originally envisaged, a powerful mechanism for exchange of views, information and knowledge, linking together original sources which gain reputation by easy access, open debate, and citation frequency. Copying material eventually results in obfuscation of the identity of those responsible for the original content, and clogging of Search indices with pages of duplicate content.

This is why we encourage related sites to link to appropriate pages rather than copy content.

We do recognize the right of others to reproduce some material for the purposes of review or quotation within a broader article. We also recognize that material can be provided to a larger audience by translation, or by reproduction in the potentially small amount of cases where access to original sites is not possible.

Given the above principles, the following guidelines apply:

Other Web sites or electronically published avenues such as CDs or E-books may copy up to 20% of the visible textual content (ie: not counting codes or text not visible to all of the leading browsers) of any page, and limited to a maximum of 50 pages, subject to the following:

• That approval is granted from the publishers at abs-enq@apmforum.com and, in the case where a contributor also holds the copyright (indicated at the bottom of each page) that author also.
• That the URL's of all pages reproducing content is advised to the same sources.
• That the actual title contained in the TITLE Meta-tag is not also reproduced as the title of the page reproducing the content.
• That a hard coded text link to the original page is included on the page citing the original, and that the reproduced content is clearly identified as a quote or citation from that source.

Foreign language translation:

• Foreign language translations are quite acceptable, and in this case, the full content may be reproduced, as long as the publishers and authors approve in writing and a link to the original URL provided on every page.

Non-HTML or Non-textual content:

• All graphical content may be reproduced providing the graphic is hard coded to link to the page from which the graphic was copied when clicked.
• All scripts, including javascript, asp, cgi, and java may not be reproduced without approval from the publisher.
• PDF format files must be approved for copying by the original publisher indicated in the document.

Approval from Original Sources:

• Notwithstanding the above, you may approach the original authors and columnists for separate approval for publication, but in this case, the content must be derived from original copy sent to you by the author and not the sub-edited and proofed content already published by OPC Web sites.

We are willing to discuss any special cases. Further enquiries can be addressed to Mrs Barbara Eu at abs-enq@apmforum.com.