| Workshops are highly participative events which may involve some preparation by participants beforehand to ensure a highly useful session. They are 90 minutes in duration and a chairperson introduces, facilitates, and sums-up. A variety of methods are used depending on the presenter but the focus is on participation. Proposed workshop topics and confirmed facilitators at present include:
- Enabling the New Economy in Asia.... Bringing the latest technologies to work in the Asian Business
environment... (Dave Rockwell)
- Chinese business strategies (Piset Wattanavitukul)
- Doing Business in Thailand (Kriengsak Niratpattanasia and Piset Wattanavitukul)
- Doing Business in the Philippines (Clarence Henderson and associate - Philippines)
- The top 10 mistakes I've made in management (Kriengsak Niratpattanasai)
- Market Research in Asia - the state of the art
- Strategic Directions for the Asia Pacific
Confirmed Workshops so far:
| Workshop Leaders |
Summary
| | Dr. Paul Temporal Branding for Survival (Half Day) Dr. Temporal is a consultant to leading Asian and international companies on branding strategy. He is well known for his latest book "Branding in Asia", on the most read books section of the Asian Wall Street Journal for several weeks in late 1999, and has appeared on CNBC and been featured in several leading international magazines. Dr. Temporal has extensive experience of introducing Strategic Marketing, Brand Management, and Marketing Planning systems to companies both large and small across a variety of industries. He is editor of Branding Asia dot Com, one of OPC's Web Publishing division's activities, which provides articles and practical tools on branding, including an on-going survey on the Best brands in Asia.
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Contents:
- Why Branding is critical for survival in the 21st Century
- Why Asia has few powerful brands
- The power and rewards of branding
- The psychology of branding - how brands influence consumers
- Developing a winning brand personality
- Building a strong brand position
- Managing your brand successfully
- Brand 'musts' for Asian companies
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| Dr. Gary Fontaine Helping Personnel Meet the Challenges of Assignments to, from & within Asia & the Pacific (Half Day) Dr. Fontaine, is a professor in the School of Communications at the University of Hawaii, on the faculties of the Intercultural Management Program of the Japan America Institute of Management Science in Honolulu and the web-based Organizational Management program of the Fielding Institute in Santa Barbara, California, and heads his own Strange Lands International Assignments Specialists. A description of his background and activities is available at
www2.hawaii.edu/~fontaine/garyspag.html. |
This workshop is designed to enhance the success of international assignees by preparing them to deal with the 3 key challenges encountered on all such assignments: (1) coping with the ecoshock produced by encounters with new people, places, and technologies; (2) dealing effectively with ecological diversity and change in completing the tasks essential to their assignments; and (3) maintaining the motivation to keep trying despite inevitable fatigue, frustration, conflict and lower than expected performance. The workshop is focused on assignees, themselves, and the managers supporting them. It examines the optimal strategies to deal with the challenges and the skills required to implement them. Special emphasis is placed on working with geographically dispersed teams in which members interact across cities, countries, continents, time zones and do their "business" in a varying array of face-to-face and internet-mediated contexts.
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Asia Pacific Management Forum Conference and Editorial Office
Plaza 138, Suite 21-01, 138 Jalan Ampang
50450 Kuala Lumpur, Malaysia
Phone: (603) 2732 8827 Fax: (603) 2732 8826
Email: abs-enq@apmforum.com
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