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Kriengsak Niratpattanasai Thai Danu Bank, Bangkok, Thailand
Click here for the index page to Thailand Tales | About Kriengsak Niratpattanasai Columnist for Thailand Tales: Kriengsak Niratpattanasai is currently a VP at Thai Danu Bank. Previously he was Marketing Director of Kepner-Tregoe Thailand - the subsidiary of Kepner-Tregoe Inc, responsible for designing, selling, delivering and providing management consultation around Kepner-Tregoe Technologies. Kriengsak has worked with a number of leading corporations in Thailand, Cambodia and Singapore. Recent client interventions have been with Seagate Technologies, Telecom Asia, Thai Farmers Bank, National Petrochemical Corp, Thailand Tobacco Monopoly, Colgate, Amway, DHL Worldwide Express, Nokia and Citibank. A second generation Chinese immigrant native of Thailand, Kriengsak received his LL.B. degree from Ramkhamhaeng University and has extensive working experienced in Thailand with local and Multi-National Corporations. His past experience includes Sales Executive for Ericsson Communication, Sales Manager - Diners Club Credit Card at Citibank, Sales and Marketing Manager for DHL Worldwide Express, General Manager for The Mall Department Store, and Marketing Director for Kepner-Tregoe Thailand. He has worked with European, Asian and American multi-nationalionals. He has taught marketing for the MBA program at Thammasat University and at the Thurakij Bundit University MBA program on the Topic of Service Marketing and Direct Marketing. In addition to his consulting responsibilities, Kriengsak is active in the community. He is past Chairman of the Marketing Management Group, and a former Director of the Thailand Management Association (TMA). He served as a committee member of the Top Advertising Contest of Thailand Award (TACT Award) for the Direct Mail campaign category in 1993-1994, and 1996-1997. He is also the columnist for the Asia Pacific Management Forum's "Thailand Tales", the monthly journal published on the Internet about Thai Culture and implications for business. He serves the Swedish-Thai Chamber of Commerce as Marketing Adviser. Kriengsak's email address is kriengsak@orientpacific.com. |
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