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Leave SABAI-SABAI till later!
|Over the past two years, the Thai government has tried very hard to promote campaigns around the themes "Eating Thai food, Using Thai Products, Travel in Thailand, and United for Saving." These were designed to try to promote local consumption and reduce the imbalance in the trade deficit. Its seems that the campaign was successful to some extent. Most Thais were aware of it. We did practice and change the "Thai Way".|
It could be said that the campaign has helped in the Thailand recovery. There are many indicators that point to economic recovery in the Kingdom. It is a good news.
If this is the case, what will be the trend for Thai people? Here are some anticipations from my personal judgement of the Thai personality and their implications.
Thais find it easy to forgetBased on this characteristic, what will be the implication? We will easily forget about the pain of the economic crisis. For example, on April 1999 during the Songkran festival (which is considered a long weekend for Thais with business closing for 5 days), lots of local Thai travellers went overseas for their holidays. It was a big jump when compared to 1998. There was a big drop on 1998 compared to 1997. It is anticipated that during the other up-coming festival, we will start to spend the money as we did during the bubble economy! Now, no more nationalism campaigns! Thais will eat foreign food, use foreign products, travel overseas and start spending money instead.
Thais are SABAI SABAIThais love easy living with comfort. Living in a country rich with resources in the past, we do not like working hard and saving money. Temporarily, we can! Permanently? ...Well that is another story! The past 2 years experience was just too much pain. When the situation seems to be back to normal, we will come back to SABAI SABAI again. We might explode our pocket again to compensate the grief.
Job Security is not an issue any moreDuring the crisis, lots of people were laid-off from work. Many still have jobs. Those who remained employed, had to work very hard with less complaints and grievances about the working conditions. Every one was concerned about the job security. But now, if the economic situation contines to look promising, there will be a complaints again employees. We may not work as hard as during the crisis period. Many of us will say "Give me a break boss, I worked hard for 2 years!"
Saving in the work place is more relaxedDuring the crisis, all companies, were campaigning for cost saving. Every aspect of expenses were controlled and monitored. Guess what? With the MAI PEN RAI attitude, we will become more relaxed in that control. The expenses will climb up again. Watch out for your corporate expenses!
To be on a safe side, I propose the following actions that might minimize the problems arising.
|...from Kriengsak Niratappanasai's Thailand Tales|
|Kriengsak Niratpattanasai Thai Danu Bank Bangkok Thailand|
|Kriengsak was one of the Asian Business Strategy & Street Intelligence Ezine's earliest columnists and continues to provide some of the most savvy advice on the Net on working in Thailand. His down to earth advice from years of working with falang and locals mixed with local folkstories continues to delight and inform. Click on Kriengsak's picture to learn more about our great friend and colleague.|| Thailand Tales Index -
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© Kriengsak Niratpattanasai and the Asia Pacific Management Forum 1999
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