Clarence Henderson is the columnist for Pearl of the Orient Seas, writing on business strategy, culture, globalization, geo-politics and expat issues monthly from Manila, Philippines.

This page ourlines his formal qualifications, consulting experience and business activities

Email Clarence Henderson
Henderson Consulting International, Manila, Philippines

Marketing Strategy: Refinement of corporate vision and mission, clarification of marketing objectives, development of business and marketing plans to translate theory into practice. Expert in conducting in-depth strategic planning retreats and integrating the outputs into effective marketing action plans.

Corporate and Marketing Communications: Polished business and marketing plans, advertising copy, direct mail pieces, speeches, newsletters, presentations. Powerful and targeted corporate communications that create a positive image and target your most profitable market segments.

Market Research/Competitor Analysis: All requirements, from "quick and dirty" to full-blown consumer studies. Particular strength in B2B research, competitor analysis, and market entry studies using creative yet ethical techniques.

Outsourcing Evaluation: Consultation on call center strategies and business process outsourcing (BPO). Intimate knowledge of the Philippine outsourcing industry.

Organizational Development and Change Management: Performance management systems, customized personnel assessments, productivity analysis and systems for improvement, employee capability building.

Qualifications:

Professional Experience: Independent consultant based in Makati, Philippines since 1998 (15 years previous consulting experience in New York and Los Angeles). Director of Data Management, Amphil Tech, Inc (2001-present); Adjunct Faculty, Asian Institute of Management (developed new MBM level course, "B2B Marketing") (2000-2002); Founder and owner, Research Consultants Unlimited (Los Angeles, 1986-1998); Vice President/Market Research, University Healthcare Marketing, Inc. (1985-1991); UCLA School of Public Health, Associate Director, Databank of Program Evaluations (1983-1988); Cornell University, Development Economist, 1980-1983.

Professional activities: Member of the American Chamber of Commerce. Contributor to brandingasia.com and asiamarketresearch.com, Member of Editorial Boards, Asia Pacific Management Forum and AsiaHerald.com. Pro bono consultant with the Asian Institute of Management Policy Center (author of Policy Paper on the Philippines Call Center Industry) and the Philippine Government's Board of Investments in developing call center industry road map and marketing plan.

Education: Cornell University - M.A. (National Science Foundation Graduate Fellow); Indiana University - B.A. (Magna Cum Laude, Phi Beta Kappa).

There is more personal background on Clarence, relating particularly to his work with Pearl of the Orient Seas here.