Piset Wattanavitukul's Awakening Dragon

China business, marketing, and management

New  The Coming Home of the Dragons (March 2006): Although the phoenix can fly high and far, and beyond most hunting tools' range, creating an attractive nest for them would enable one to lure in these graceful, powerful and most sought after birds. For thousands of years in China, home has been an important political and management tool used by the emperors and governments to lure overseas Chinese back to the motherland.

Bridge Story - A Tale of Two Dragon Cities (May 2004): For first time visitors to China, one of the most stunning entry points is Shanghai. The view from the mouth of the Yangze River, which looks out over Shanghai and other cities, reveals an incredible urban and industrial panorama, clearly one of the most rapidly developing areas among all the cities of the world. And yet . . . The Chinese have described themselves as "A plate of scattered sand grains" that would never join or unite with each other. Piset, in his latest Awakening Dragon column, tells the story of Two Bridges to illustrate just some of the underlying dynamics of China's explosive economic growth

The Streets of Shanghai 6: Dragonland Under the SARS Seige (May 2003): Shanghai is still on full alert as the SARS threat peaks in China. Piset re-lives the last 6 weeks living under the threat of SARS from Shanghai, Beijing and Bangkok and travelling in-between, noting differing governmental responses from each city and the effects on personal lives and business in China.

Rude Awakenings 2: Lessons from the Chinese Marketing Battlefield (March 2003): Volkswagen, Toyota and joint venture politics, the divide between city and country, why the Japanese have the advantage in Chinese business, hidden warriors, the Big Organization, Fractured Organization, and Proud Conqueror's diseases, price wars and anti-dumping, why the brand doesn't sell anymore, and why understanding the locals counts.

Rude Awakenings: Why distribution is key to marketing in China (December 2002): How the multinationals led the way with distribution network building - Why China's distribution networks are unique - San Zhu: a lesson in distribution networks relearned. - Concrete-banked vs muddy banked channels - The Bottled Tea Drink lession: What Kang-si-fu taught President Foods - Procter and Gamble vs. Uniliver: Commoner vs. Celebrity

Expatriate training and the underestimated role of the Chinese local secretary (October 2002): In the rush to China, some foreign ventures are failing to attend to Human Resource Development issues, including recognizing the value and potential of the local Chinese secretary.

Formative Education in China: How China Nurtures the Young Dragons (August 2002): The second generation of the Chinese one-child policy has produced a culture of high expectations and 'sponsorhip fees' in elementary and primary education in China. Character and moral development as well as technical knowledge acquisition is the centre peice of Chinese 'Quality Education' for the most formative years.

Marketing in China 1 (May 2002): Think Local, Act Local; The Dum Birds Fly First - The competitive advantage of KFC's five years lead in China; Old Faithful Friends Rewarded: How VW came to dominate the Chinese car market; The Chinese Cola War; The Daring Danone, How to catch a dragon; The Eagle, Wild Goose, Confucius, and Mao-Tze-Tung

Hai Gui: The Sea Turtles Come Marching Home (April 2002): Chinese returnees, the five Chinese market differentials and the 5 G's of Chinese marketing

The Re-emergence of the Middle Kingdom (March 2002)

Rainbow Chasing Dragons: (February 2002)
The Gods return to earth, the legacy of one-child families; prosperous Chinese words and numbers and how to use them.

Santa Claus comes to Dragon Town: (November 2001)
China's Advertising Bid Kings and TV's by the Kilo

Chinese Business FAQ (3) (November 2001)

The Sweet and Sour Side of the Golden Dragon (October 2001)

The Streets of Shanghai 4 (September 2001)

Modernization in the Dragon Land (June 2001)

A Flying Year in the Dragon Land (March 2001)

The Streets of Shanghai 3 (February 2001)

Hello Dragon! (October 2000)

China Business FAQ (1) (September 2000)

More tales from Modern China (September 2000)

The Streets of Shanghai 2 (July/August 2000)

Putting the PR in the PRC: (July/August 2000)
Public Relations in China is broader than you think...

Holiday Time in the Dragon Land (May/June 2000)

Inside the Dragon's Nest (March/April 2000)

Dance with the Nine-Lives Dragon (February 2000)

China: The Dragon Awakens (January 2000)

 
About Piset Wattanavitukul
Piset Wattanavitukul: Shanghai, China
Piset is one of the Asia Pacific Management Forum's China columnists, providing on-the-ground tips, advice and commentary on doing business, marketing, and management in China. His colorful street level observations expressed in his unique local style have made him a indispensible monthly read to many. Piset is based in Shanghai, one of the world's most exciting cities. You can learn more about Piset by clicking on his photo.

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Piset Wattanavitukul is Managing Director of P. W. Consultants specializing in Investment, Management and Trade in and with China and Human Resource Development in Shanghai and Ningbo.

Piset Wattanavitukul, P.W. China Business Consultancy, Shanghai, People's Republic of China

Piset is one of the Asia Pacific Management Forum's China columnists, providing on-the-ground tips, advice and commentary on doing business, marketing, and management in China. His colorful street level observations expressed in his unique local style have made him a indispensible monthly read to many. Piset is based in Shanghai, one of the world's most exciting cities. You can learn more about Piset by clicking on his photo.

Piset Wattanavitukul: Shanghai, China

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