wiley's corner: cutting edge international business intelligence every month

Welcome to Wiley's Corner, where John Wiley Singapore provides extracts from their latest international business, finance, and management books every month. All are chosen specially for the interests of Asia Pacific Management Forum and Asia Business Street Intelligence Ezine readers and if you wish to order the whole book a 20% discount is applicable to our readers. Think of Wiley's Corner as a familiar comfy corner at your local book shop, but in this corner you can relax and be stimulated by some of the thoughts of Wiley's top authors, undisturbed by hovering sales assistants! Download this month's order form here (DOC)

Other Current Business Management Books available from the Order Form at 20% discount

Romancing The Customer Maximizing Brand Value Through Powerful Relationship Management Paul Temporal and Martin Trott 0-471-84615-5/228pp/Cloth/US$29.95 An excellent fit with Wiley's expanding list of titles in this area. This title brings a fresh perspective on the subject by combining Customer Relationships with Brand Equity. Its international approach will also appeal to a global audience. An exploration of the link between the development of relationships with customers and building brand value. The book draws on case studies from around the world. Offers an intriguing international perspective on customer relationships A practical guide drawing extensively on winning solutions from international companies The first book to draw together brand management and customer management - strategic tools which, when combined, rapidly build brand equity Endorsement from Chartered Institute of Marketing Contents: CRM and Brand Equity CRM Explained Brand-building Benefits of CRM Organizing for Brand Management and CRM Building Brand Value through Customer Profitability Implementation Strategy Making Your Brand More Customer-Focused Final Steps and Touches The Essential Buffet Timeless Principles for the New Economy Robert G. Hagstrom 0-471-38979-X/304pp/Cloth/US$27.95 The Warren Buffett Companion will be an update and compilation of Hagstrom's two previous Buffett books, the New York Times bestseller The Warren Buffett Way and The Warren Buffett Portfolio. Hagstrom will provide updates and new case studies for the book. Due to popular demand, Hagstrom will also write two chapters on how to apply Buffett's techniques to fast-growing high tech and international stocks. Readers of The Warren Buffett Portfolio asked for a book that would elaborate on Buffett's methodologies applied to stocks in fast-growing areas. Hagstrom had written a few pages on the topic, and was overwhelmed by the enthusiasm for this information. This book will feature two new chapters on these fast growing markets as well as a compilation of the best of Hagstrom's previous two books. The synergy of Buffett's strategy in tandem with this high-octane market should pique much interest. The Compensation Solution How to Develop an Employee-Driven Rewards System John Tropman, Univ. of Michigan School of Social Work 0-7879-5401-2/288pp/Cloth/US$24.95 As companies look for more creative ways to attract, motivate, and retain good workers in a tight labor market, the pressure is on to toss out the old pay systems and develop new ones. The flaw in existing pay practices is that they are often too narrowly focused on money alone. So what is the next wave in compensation design? While money is important, job seekers and employees also rank learning, advancement, emotional rewards, and opportunity to pursue a chosen quality of life high on any list of the attributes of today's best companies. But many managers have been slow to recognize these attributes in their thinking about compensation, much less understand how to incorporate them into a total rewards system that includes compensation. Tropman offers companies struggling with this issue a way to transform their "compensation system" into a "rewards system". Utilizing 10 basic compensation variables, he distills complex ideas into easy-to-read suggestions and gives specific guidance on how to develop a total compensation package that is employee-driven. Strategic Interviewing How to Select, Develop and Retain Talented Employees Richaurd Camp, Eastern Michigan Univ., Mary Vielhaber, Eastern Michigan Univ., and Jack Simonetti, Univ. of Toledo 0-7879-5394-6/208pp/Cloth/US$24.95 Faced with a growing economy, a dwindling talent pool, and workers who lack skills for available jobs, employers need effective strategies for hiring talented employees. This concise book offers solutions designed to reduce subjectivity and improve the accuracy of managers' hiring decisions. The authors' approach corrects the key errors typically made in hiring decisions: subjectivity in asking questions and interpreting the answers, and not knowing what answers predict desired employee competencies and performance. It presents an easy to use "Strategic Interviewing Approach," based on a seven-step process: set realistic and obtainable goals for the interview; understand the aspects of the job which determine success; clearly define the competencies needed to perform the job successfully; ask questions that predict the candidate's ability to meet the performance standards; know the answers before you ask the questions; conduct the interview in a manner that maximizes effective communication;and use behavioral decision making to predict the candidate's performance. These strategies, illustrated by numerous case examples, ensure the selection of talented employees who will perform well in their jobs. The extensive knowledge base and the uniquely interdisciplinary approach of the authors make this book a reliable guide to making the best hiring decisions across the organization.

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