wiley's corner: cutting edge international business intelligence every month

Welcome to Wiley's Corner, where John Wiley Singapore provides extracts from their latest international business, finance, and management books every month. All are chosen specially for the interests of Asia Pacific Management Forum and Asia Business Street Intelligence Ezine readers and if you wish to order the whole book a 20% discount is applicable to our readers. Think of Wiley's Corner as a familiar comfy corner at your local book shop, but in this corner you can relax and be stimulated by some of the thoughts of Wiley's top authors, undisturbed by hovering sales assistants! Download this month's order form here (DOC)

Other Current Business Management Books available from the Order Form at 20% discount

Wharton on Making Decisions Steve Hoch, Howard Kunreuther, The Wharton School with Robert Gunther 0-471-38247-7/Cloth/424pp/US$29.95 This is the third book in Wiley's series of Wharton-branded books presenting the perspectives and research of the Wharton faculty. Decision making, particularly where it involves risk management, confronts all managers working in complex situations, and Wharton is one of the country's leaders in research in this area. Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiation, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care. FEATURES Strengthens the Wiley/Wharton brand in the marketplace and adds to the depth of the series' contents. Draws from the research of the leaders in decision science. Decision making and risk management are topics that are becoming increasingly complex and are critical competencies for managers at all levels. Psychology faculty (Jon Baron) and contributors with joint appointments in management and public policy (Oberholzer-Gee), legal studies (G. Richard Shell) and health care (Mark Pauly) provide current contexts for decision theory in their business areas. Money and Power The History of Business Howard Means, Washingtonian Magazine, Washington, D.C., with an Introduction by David Grubin 0-471-40053-X /288pp/Cloth/US$27.95 A dramatic narrative about greed, money, power and the moguls and dynasties that have defined business: from St Godric, the 12th Century monk reviled for his love of money to Bill Gates, the embodiment of money and power. From merchant ships to microchips, this sweeping business history shows the dramatic movement of power from east to west. Money and Power will provide an expansive global view of choice moguls across industries including finance, transportation, communication and more. The narrative will transport the reader to the bustling centers of business across time: the pivotal spice trade routes to the streets of Venice where merchants sold their wares to the Royal court of Spain where a faulty economic plan led to ruin to how the craze for tulips lead to one of the first investment booms to early American industrial capitals and assembly lines to the fever pitch of Wall Street, the groundbreakers of television and motion picture industry, the inventors who began the automotive industry and more. This book will trace the origins of trade, banking, industry, commerce and power from east to west. Themes and topics discussed will include global connectedness; values and money; financial rushes. Moguls discussed will include: St Godric Merchants of Venice/Giovanni de Medici Phillip II James Watt The Rothschilds Leland Stanford Junius and J.P. Morgan a The Rockefellers Edison/Ford Woodruff CNBC Creating Wealth An Investor's Guide to Decoding the Market CNBC, Brian O'Connell 0-471-39908-6/336pp/Cloth/US$29.95 To create a wealth, people must understand how to formulate an investment strategy. First, they must understand how stocks, bond, mutual funds and other wealth-building vehicles work. Then, investors need to develop a comprehensive strategy that takes into account their risk tolerance, investment time and needs. Asset allocation and maximizing stock investments are two basic principles of investing. CNBC Creating Wealth is a complete and comprehensive primer to investment vehicles and strategies. The book shows readers how to first find and use investment information to plan their strategy to building wealth. Then, details on such strategies as asset allocation, technical analysis, building a stock and bond portfolio are explained.

order these books with a 20% special discount from the order form at the top

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