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Welcome to Wiley's Corner, where John Wiley Singapore provides extracts from their latest international business, finance, and management books every month. All are chosen specially for the interests of Asia Pacific Management Forum and Asia Business Street Intelligence Ezine readers and if you wish to order the whole book a 20% discount is applicable to our readers. Think of Wiley's Corner as a familiar comfy corner at your local book shop, but in this corner you can relax and be stimulated by some of the thoughts of Wiley's top authors, undisturbed by hovering sales assistants! Download this month's order form here (DOC) |
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Underdogs in Overdrive10 Insanely Great Ideas for the Asian Technopreneur Ilyas Khan 0-471-47907-1/Paper/180pp/US$19.95 Underdogs in Overdrive is an inspirational guide for Asia's budding technopreneurs. Based on the author's own experiences in the region's dynamic technology sector, Underdogs in Overdrive provides tomorrow's winners with the basic building blocks to harness their entrepreneurial flair. The book is useful for those who have yet to "take the plunge," those who have taken the first steps, and also for those whose companies are in the early stages of development in the New Economy. For the rest of us, Ilyas Khan provides an armchair view of the front lines of the technopreneurial revolution, and personal, incisive insights about today's key trends and players. The book is characterized by an irreverent approach that will touch all who aspire to greatness as technology entrepreneurs. A generous sprinkling of cartoons and "exercises" lifts this work above normal "how to" guides. The book is accompanied by a multi-media CD, and readers will find updates and inspiration from the related website www.underdogsinoverdrive.com
The main part of the book will discuss e-commerce in two contexts, consumer and B2B. Business to Business is the sector gurus think will have the biggest economic impact. Within each of the two parts, there would be two main subdivisions, i.e. technical (e.g. computer) and business (e.g. web marketing). There would be two subordinate but interesting parts as well. The first would be professions associated with ecommerce, e.g. advertising, venture capital, electronic journalism (webzines), electronic books and maybe electronic recruiting. The second would be traditional jobs in new economy companies. Examples would be human resources and accounting. The "...and How to Get 'Em" aspect would be discussed along with each job or type of job and would include preparation (education; experience) and job finding approaches. Also, the author plans to have a number of 2-3 page interviews with industry experts in relevant areas to help provide form and context with the stories about specific jobs.
This is a practical, one-step guide to doing business on the Internet. Simon Collin describes what the technology entails and how business can best put it to use. He covers topics such as what an electronic shopping cart is and how it can be used, how to provide secure credit and transactions, how to protect a site from hackers, and much more. This book examines all aspects of e-commerce, from getting started to providing online support.
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Monster.com's Best Jobs in E-Business
E-Commerce
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