wiley's corner: cutting edge international business intelligence every month

Welcome to Wiley's Corner, where John Wiley Singapore provides extracts from their latest international business, finance, and management books every month. All are chosen specially for the interests of Asia Pacific Management Forum and Asia Business Street Intelligence Ezine readers and if you wish to order the whole book a 20% discount is applicable to our readers. Think of Wiley's Corner as a familiar comfy corner at your local book shop, but in this corner you can relax and be stimulated by some of the thoughts of Wiley's top authors, undisturbed by hovering sales assistants! Download this month's order form here (DOC)

Other Current Business Management Books available from the Order Form at 20% discount

Digital Marketing Global Strategies from the World's Leading Experts Jerry Wind and Vijay Mahajan 0-471-36122-4/272pp/Cloth/US$34.95 The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world. Value-Based Marketing Marketing Strategies for Corporate Growth and Shareholder Value Peter Doyle 0-471-87727-1/384pp/Cloth/US$41.95 Shareholder Value can be defined as a company's ability to earn a return for its shareholders and is today's means of measuring corporate performance. To achieve Shareholder value, a company must be perceived to operate in a visible market, and pursue a strategy that promises sustainable competitive advantage. Under such conditions, identifying marketing opportunities and positioning becomes paramount and it is the skilled marketer who is best placed to do this. This cutting-edge book recognises the interdependence of marketing, shareholder value and strategy and offers a clear and practical understanding of how it can be achieved. The author reveals the key change in the role of marketing within a company's structure and in doing so re-writes the job description of the marketing manager of tomorrow. WIE Intermediate Accounting, 10th Edition Jerry J. Weygandt, Univ. of Wisconsin, Madison ; Donald E. Kieso, Emeritus, Northern Illinois Univ., DeKalb and Terry D. Warfield. 0-471-39225-1/1,504pp/Cloth/US$28.95 Tomorrow's accountants won't be just number crunchers; they'll be communicators, consultants, and decision makers. This Tenth Edition is specifically designed to help you fill those roles. With the Digital Tool CD-ROM (packaged free with the text), you'll have access to skill-building aids that will help you prepare for professional practice. This essential two-volume set provides additional questions and problems to help you hone your problem-solving skills. Explanations assist in the approach, set-up, and completion of problems. Tips alert you to common pitfalls and misconceptions.

order these books with a 20% special discount from the order form at the top

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