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Welcome to Wiley's Corner, where John Wiley Singapore provides extracts from their latest international business, finance, and management books every month. All are chosen specially for the interests of Asia Pacific Management Forum and Asia Business Street Intelligence Ezine readers and if you wish to order the whole book a 20% discount is applicable to our readers. Think of Wiley's Corner as a familiar comfy corner at your local book shop, but in this corner you can relax and be stimulated by some of the thoughts of Wiley's top authors, undisturbed by hovering sales assistants! Download your order form here (PDF) |
| This Month's Extracts |
from From .com to .profit - December 2000
| Other Current Business Management Books available from the Order Form at 20% discount |
Kellogg on MarketingDawn Iacobucci Kellogg Graduate School of Management Northwestern University, Evanston, Illinois 0-471-35399-X/Cloth/448pp/US$29.95 This book will become the next marketing standard book, with the best cutting-edge thinking on marketing strategy from Kellogg’s School of Management (Northwestern University), the leader in marketing education. The book will include an overview from international marketing guru, Philip Kotler and will include chapters written by individual professors that explore cutting-edge marketing strategy from multiple perspectives. Three key areas of discussion includes: a new twist on fundamental marketing concepts – segmentation, targeting, and positioning; marketplace tools, referred to as the 4P’s (product, price, promotion and place); and a look at the future of marketing. Written to appeal to executives in any industry, this book’s multiple perspectives means that executives and managers can draw even more creative solutions to marketing problems. There is no other compilation on the best thinking on marketing strategy from a top school such as Kellogg.
A big Forbes book - straightforward profiles of fascinating, inspiring comebacks - in the Forbes Greatest Business Stories model. This book delivers interesting and inspirational information in a useful, attractive package. The people profiled are from a wide range of industries, and have surmounted a wide range of obstacles. Comeback stories continue to be a strong area of interest to business readers, and the Forbes imprimatur will help sell the book. Comebacks presents the personal accounts of business icons such as Michael Dell, fight promoter Don King, Mattel founder Ruth Handler, Mike Milken, Charles Schwab, and Aaron Feuerstein, owner of Malden Mills.
The guide to the next wave of the World Wide Web. Two of the world's leading e-strategists delivers a blueprint for profit in the new world economy. The world of business is being turned upside down by the Web. Traditional assumptions about the sources of value and profit in business are being challenged. We've all heard the stories of astronomical market capitalization for companies with modest sales and no profits (often called "negative profit"). And we've all asked: "can this last?," and "what's next?". We are in the midst of the first era of e-business, say the authors, characterized by experimentation, vague or non-existent business models, and dubious value propositions. This era is driven by technology first and foremost. Neither businesses nor investors truly understand what will work and what won't, and we're all holding our breath. The next era of e-business will be characterized by a focus on value creation built on business models that are sustainable and profitable. In this next era, the key drivers (and core elements of successful business models) will be: 1) Perfecting logistics (the nuts & bolts of delivering products and services to the customer); 2) Establishing long-term customer relationships; 3) Harmonizing sales channels for customer's benefit; 4) Building a power brand; 5) Transforming the corporate capital and cost structure; and 6) Becoming a value-added intermediary. Together these six drivers will determine the difference between successful and unsuccessful e-business strategies.
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Forbes® Great Success Stories
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