Business-to-Business Marketing in Asia

Journal of Business and Industrial Marketing

The Journal of Business and Industrial Marketing (JBIM) special issue on Business-to-Business Marketing in Asia is now completed. This timely special issue focuses on industrial marketing practices and theoretical applications in Asia's major countries and markets, including China, Japan, India, Southeast Asia and Australasia. JBIM is a refereed, international, US-based journal, internationally considered a leading publication in its area. Many myths and givens exist about doing business in Asia, but few facts have been established; this special issue provides analyses and comment on key issues concerning the practice of business-to-business marketing in the region.

Abstracts of articles from this special issue, as well as authors' bios, a full-text article and editorial may be accessed here.

Dr. George T. Haley also serves as Regional Editor of JBIM. More information on submitting an article on or from the region for regular issues of JBIM may be obtained here.

Dr. George T. Haley,
Regional Editor, JBIM
Director, Marketing & International Business Programs
School of Business
University of New Haven
300 Orange Avenue
West Haven, CT 06516
USA

Internet: gthaley@ibm.net