Strategic Marketing in Emerging Economies

Marketing Intelligence and Planning

Marketing Intelligence & Planning (MIP) announces a call for papers for a special issue on "Strategic Marketing in Emerging Economies". MIP is an internationally refereed, UK-based journal, internationally considered a leading publication in strategic marketing. A significant body of knowledge and theory has been developed in the course of marketing’s evolution as a science and profession: marketing researchers and managers have developed sophisticated research techniques and decision models, honed and diffused the marketing concept, conducted extensive empirical research and built illuminating theories. However, the bulk of all marketing knowledge is based on research in the developed economies of the OECD; MIP is seeking articles which provide original empirical research, build theory, and comment on the practice of strategic marketing in emerging economies of Asia, Latin America, Africa, and Eastern Europe. Potential topics for this special issue include all aspects of marketing management and research, e.g.: Advertising, promotion, and/or media strategy in emerging economies The state of government regulation of any of the 4 P’s in emerging markets Marketing research practices and difficulties in emerging economies Distribution channels in emerging economies Consumer behavior/research in emerging economies Marketing practices among micro/small businesses in emerging economies Product/Brand management in emerging economies R & D in emerging economies International brand equity effects in marketing to emerging economies Services marketing in emerging economies Pricing issues in emerging economies Strategic marketing decision-making in the informational void which exists in many emerging economies The influence of traditional value systems on marketing practice in emerging economies Marketing competitive practices in emerging economies Unique adaptations in marketing practice in emerging economies Case analyses of local or transnational firms’ activities in emerging economies, especially those dealing with transnational firms from emerging economies Estimation of rural market potential in emerging economies Please submit three copies of your articles, double-spaced and of approximately 20 pages, for the Special Issue of Marketing Intelligence & Planning to: Address: Dr. George T. Haley, Guest Editor, MIP Associate Professor Department of Marketing, DePaul University 1 E. Jackson Blvd 7500 DePaul Center Chicago, IL 60604 USA Tel : (312) 362-5178 Fax : (312) 787-8219 Internet: gthaley@ibm.net For more information on submission guidelines, please contact Dr. George T. Haley directly.

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