Professor Ian Marsh is an Associate Professor at the Australian Graduate School of Management. His most recent publication is a study of Australia's political and economic future, Beyond the Two Party System: Political Representation, Economic Competitiveness and Australian Politics (Cambridge University Press, 1995). He has also edited a study of Australian Business in the Asia Pacific: The Case for Strategic Industry Policy (Longman Cheshire, Melbourne, 1994). He was educated at the University of Newcastle (New South Wales) and Harvard and has held visiting positions at Keio University (Tokyo) and the European University Institute (Florence). He is currently engaged on a collaborative research project on political developments in a number of Asian regional states, including the implications for business and business-government relations.

Dr. Merrilees has a B.Com. (Hons) from the University of Newcastle, Australia and an MA and PhD from the University of Toronto, Canada. He is currently an Associate Professor in Marketing at the University of Newcastle, Australia and has been so since 1990. He has just returned from spending a long research leave at McMaster University, Hamilton, Canada from August 1997 to June 1998. There he has been mainly working on segmentation analysis and branding issues. The branding issues have been from the perspective of the retailer. Bill's main teaching areas are strategic marketing management, retailing management, industry marketing, services marketing, database marketing, segmentation analysis, service quality, competitive advantage, professional service marketing, small enterprise marketing and international marketing. He has recently published Australia's first retailing management text title "Retailing Management: A Best Practice Approach" by RMIT Publications in Melbourne, 1996.

Paul Michell (Ph.D.), a graduate of the London School of Economics, is professor of marketing and media at Leeds University Business School, Leeds University, United Kingdom.  Professor Michell has been on the faculty of London Business School and Manchester Business School, where he was a Dean.  He was visiting associate professor at New York University and UCLA.  Since his publications at Columbia Journal of World Business (1979) and Journal of Marketing (1980), he has published over thirty articles in international business and marketing journals. Particularly, he is a frequent contributor to Journal of Advertising Research.  He is editor-in-chief of International Journal of Advertising.

Lindsay Nelson (BA Honors Tasmania, MSc Hull University) is a Lecturer in management in the School of Management at the University of Tasmania. Previous appointments include management level positions in industrial relations and human resource management. His research interests are in workplace change including decentralized bargaining new patterns of work and organizational change.

Boon Siong Neo is an Associate Professor and the Dean of the Nanyang Business School at the Nanyang Technological University, Singapore. He has varied experience in accounting, finance and Information Technology (IT) over the past 15 years. He has contributed actively to major research and consulting projects including those undertaken by the Singapore National Computer Board, Economic Development Board, Trade Development Board and other major corporations. He obtained his Bachelor of Accountancy from the National University of Singapore, and Master of Business Administration and Ph.D. from the University of Pittsburgh, USA. His research in the strategic exploitation and management of IT has been published in many journals. He is the co-author of a paper on IT infrastructure that won the Best Paper Award at the 17th International Conference on Information Systems in December 1996. He edited a book, Exploiting IT for Business Competitiveness (Addison-Wesley, 1996) which won a Singapore National Book Award in 1996.